We don’t use generic playbooks.
DSI focuses on targeted capabilities that directly impact growth, efficiency, and execution.
End-to-end eCommerce solutions for the U.S. market.
From strategy and market research to product development, go-to-market, and operations, we build and scale your business across Amazon, Wayfair, and Walmart.
Turn data into decisions.
Build clear reporting systems, apply AI to operations, and improve efficiency through measurable, data-driven actions.
Build teams that can execute.
Practical, hands-on programs designed to upgrade capabilities across eCommerce, marketing, and operations.
THUY LE
Senior E-commerce Director | Head of NPD |
CEO & Founder, DSI.
With 12+ years of hands-on experience across multiple markets, Thuy Le specializes in eCommerce strategy, business scaling, AI- and data-driven operations.
She has led growth initiatives for global brands including Ariel Global, Yes4All, Castrol, and Decathlon.
DSI has conducted in-house training and consulting for multiple businesses—bringing a practical, operator mindset to every engagement:
“Every digital initiative must deliver measurable financial impact.”